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About Me

My name is Aditi and I am a UX Researcher with Canada Post.

To give a quick summary, I am a UX Researcher with a marketing background. Before transitioning into User Experience, I worked as a marketer for a SaaS company, a start up and a clothing label.

I have also freelance consulted for a range of different companies including an e-commerce website and a healthcare app.

I answer questions by conducting quantitative and qualitative research. These questions aim to better understand users and improve usability of digital products. 

In my spare time, I love designing my home and sampling new food.


 



Research Skills

About me

Qualitative

User interviews, usability testing, competitive analysis, card sorting, heuristic analysis

Quantitative

  • Benchmarking, Surveys, A/B testing, Analytics, unmoderated testing

Accessibility

Code review, Fable moderated interview, automated accessibility checks



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Design

  • Sketching, Wireframing, prototyping, interaction design, UI design, mobile design, web design, accessible design



Software

  • Figma, Adobe XD, InVision, Marvel, Whimsical, Jira, Condence, Java, Sketch, Mode









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My Philosophy

About Me

Collaboration

  • Can easily collaborate with people with different mindsets.
  • Motivated by a desire to understand individuals.



Enthusiasm

  • I dive deeply into complex topics with an inquisitive mindset .

Empathy

  • Great emotional depth and a keen understanding of human behaviour.
  • I create an engaging session by making others feel understood and valued.





Testing

Constantly challenging your own work can help bring clarity and confidence.